Three engagements, three different wheels. Names withheld, numbers real. Ask us about any of them on a call.
A national finance offer needed lead volume without torching acquisition costs in one of the most competitive ad markets there is.
Performance-format media buying, aggressive landing page testing, and an AI-enhanced pipeline producing creative variants weekly instead of quarterly.
$3 per lead with over 30% converting. The account scaled 11x while cost per lead held. This one is our favorite receipt.
A Series A founder was running marketing between fundraising and product. Spend was scattered across five channels with no way to tell which ones worked.
A HELM fractional CMO took budget ownership on day one, cut the two weakest channels, and rebuilt reporting around pipeline instead of impressions.
Pipeline up 140%, CAC down 35%, and a marketing section of the board deck the founder stopped dreading.
A DTC brand was refreshing creative twice a year and watching ad fatigue eat its return a little more each month.
HELM built a continuous testing pipeline: new hooks, offers, and landing pages every week, with AI handling variant production and humans handling judgment.
ROAS nearly doubled in a quarter. The winning concept came from test #23. Nobody guesses which one that would have been.
Start with the audit. It scores where you are today, so we both know what the numbers have to beat.
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