HELM
How we work

Senior hands on the wheel.

No junior team learning on your budget. No account manager between you and the work. The people you meet are the people who steer — on a monthly retainer, accountable to your revenue.

01

The operating model

Senior-only, no handoff

The people in the first call are the people doing the work. No account managers, no juniors learning on your dime. Two operators with 30 years between them, in the room.

Retainers, not projects

Monthly retainers, not project fees or hourly billing. We're in the boat with you, steering continuously — not dropping a deck and disappearing.

AI-enhanced speed

Senior judgment on strategy, machine speed on production. Idea to live campaign in days, not months — with a human owning every call.

Accountable to revenue

A revenue-tied scorecard every month. We report in numbers you can take to the board, not impressions and vibes. The same dashboard we look at, warts and all.

02

What working together looks like

Week 1

We take the wheel

Current spend audited, quick wins flagged, a plan modeled against your revenue targets and signed off with you.

Every week

Hands on, continuously

Media managed, creative tested, tracking watched. Not a monthly check-in — a team steering the account in real time.

Every month

Board-ready reporting

A revenue-tied scorecard in front of leadership: what worked, what got cut, what's next. Then we compound.

03

Lean and senior, never cheap

We're not the lowest bid, and we're not trying to be. Senior time, priced as a monthly retainer, for companies already investing five figures a month in marketing. The math only works when the stakes are real — for both of us.

We're a fit if

You're already spending meaningfully on marketing, and it hasn't scaled the way the business has

You want marketing accountable to revenue, not activity

You'd rather have two senior operators than a big agency's B-team

We're probably not if

You're shopping on price or want the lowest bid

You need someone to just run ads and not ask questions

You're pre-revenue or still hunting for product-market fit

Not sure which side you land on? The audit will tell you in three minutes →

Tap the person at the wheel

Ready to hand over the wheel?

Take the audit and see where senior direction moves the needle fastest — or book a call and we'll talk through your numbers.

Take the free audit